The publishing industry talks endlessly about the importance of platforms and an online presence, but what exactly does an effective platform look like? Facebook, Instagram, Twitter, YouTube, a personal website…the options are intimidating, to say the least. Yet whether you’re soon-to-be-querying or an established author, a solid platform is paramount. In this session, New York Times best-selling author Sarah Penner will talk through strategies to develop and manage your platform given your writing career goals. Learn about the pros and cons of each platform, engaging with followers, personal branding, time-saving tools, and more.

This event is part of the Read Local: Author Expo.